How To Perform an Advanced Search on Amazon
This strategy is less commonly deployed than using negative keywords to optimize broad match campaigns. You simply need to identify these core terms by analyzing your product catalog, looking for crossover and then determining which products are more important to your business. Factors like impact on customer lifetime value and strategic business priorities can help you make the right choices. Using negative keywords to refine your broad match campaigns is not only a great way to identify good negative keywords, it’s the primary use case for the application of negative keywords. By creating a broad match campaign, your ads will start to list for a wide range of terms.
Pretty much everything can be described in multiple ways. Take our namesake, the “life hack.” The terminology “hack” refers to a computer programmer breaking security on a network or system. However, when used in conjunction with the word “life”, it alters the meaning to tips and tricks people can use to improve their lives. Sometimes you may find yourself searching for a word with an ambiguous meaning.
For example, you can narrow it down to a product through a certain color, brand, or price range. The final step of your keyword refinement process involves semantics. The keyword lists created by the research tools you use will feature terms that are tightly connected to each other.
This is a great way to save time by eliminating items you aren’t interested in. The more detailed your search parameters, the better the chance you have of easily locating exactly what you’re looking to purchase. The unfiltered results will produce a keyword list well into the hundreds.
Adding a negative phrase keyword at the campaign level can have a massive impact on the spend and exposure for that campaign, and even the entire account. A cohesive negative keyword strategy is essential if your goal is to maintain a well-structured and well-performing advertising account. That is why we typically recommend letting the data decide which keywords are bringing relevant traffic versus which keywords are bringing irrelevant traffic. Using the search window at the top of the screen, type in keywords or a phrase describing what you’re looking for. However, that doesn’t guarantee the same items, and obviously doesn’t take price, Prime, or Pantry into account.
Document IDs are always returned in the search results. When you’re ready to search, click on the Go button to the right of the search bar. Near the top of the screen, you’ll see a bar labelled “Search.” Click the white box in the middle and type in what you’re looking for. Click on any search result to view the item’s details page. It might seem confusing at first, but choose one of the three ways to exclude words and it will become more simple. With a list of more relevant results, you’re finding a laptop stand that you’re actually interested in…faster.
However, there is no guarantee, that the author of the website uses the tag for definitions! Examples how the definition tag is used for the mark-up of definitions, can be found here. The ClickMinded SOP Library is a collection of digital marketing strategy templates, with step-by-step instructions that you can use to grow any website. ClickMinded is where 8,702 startups, agencies, entrepreneurs and students learn SEO, get higher rankings, and more traffic. For example, you might use this if you’re looking for vacation ideas but want to avoid a specific destination. When you check the pages listed there, you realize a lot of those include lists from 2019, which might be out of date.
While you mostly want to keep those search terms that present higher search counts, you will want to make a note of synonyms and related terms. Google has refined itself with time, but it is still tough how to exclude words from amazon search to find the exact match you are searching for or reach a specific site on the internet. When you perform a Google search for something, you often receive a mix of relevant and irrelevant results.
The dropdown next to the URL of any search result also sometimes includes an option to find similar pages. Selecting Similar takes you to a list of related sites. If you already understand the basics of negative keywords, skip to step number two. But to make sure we are all on the same page — there are a few things worth covering.
Do not be surprised if your first smart keyword research session turns you into a budding SEO practitioner. There is a lot to learn about this particular aspect of online marketing, which happens to be very dynamic. Review your keyword and campaign performance 3-4 times per quarter. Anything less, and you’ll miss revenue-enhancing improvements. Make performance monitoring easy on yourself by setting up a dashboard to show results over time. For search terms and phrases that include accents, always perform your search with and without the accent to ensure a complete set of results.